Amy McCall

Brand and Marketing Manager

Biography

Amy has extensive internal and external communications experience, spanning from nationwide corporations to local charitable organisations.

She has developed analytics-driven communication strategies, created engaging content and storytelling, built recognisable brands and campaigns, driven audience engagement and sentiment change, supported brand partnerships, and designed and executed both digital and physical marketing initiatives.

The human aspect of work is what drives Amy, whether it’s social listening online or seeing her work translate into real life relationships, experiences and opportunities that improve people’s lives.

Chronology

Current
Brand and Marketing Manager, WellWise

Communications and Engagement, Northern Roots

2022 – 2023
Retail Communications Officer, Asda

2021 – 2022
Employment and Opportunity Officer, University of Leeds

2020 – 2021
Stakeholder and Community Engagement, SP (Scottish Power) Energy Networks

Skills

Social Listening
75%
Engaging Audiences
80%
Campaigns
85%
Branding
90%

The real me

Amy is a keen grower who enjoys organised chaos in her garden. When she’s not fending off caterpillars and greenfly at home, Amy is catching city centre arts and culture exhibitions and concerts, or enjoying a stroll in the countryside.

CONTACT INFO