Our guest for today’s episode is 𝗣𝗮𝘂𝗹 𝗙𝗶𝗿𝘁𝗵.
With over 30yrs in the health & well-being industry Paul is recognised as a leading global EAP & Corporate Well-being expert with vast experience across medical insurance, occupational health management and EAP both UK and Internationally. Highly business focused and resilient individual with experience across clinical and operational management, commercial, business development and P&L responsibility. Founder & Managing Director of ICAS MENA, Paul reinvented EAP for the Middle East region and over the last 13yrs has become a leading advocate on mental health in the workplace here in Middle East.
Paul believes employee wellbeing needs to take an holistic approach to help individuals manage across 7 pillars of wellbeing (Psychological/Physical/Occupational/Financial/Social/Environmental/Spiritual) and that employee wellbeing is no longer a nice to have but an absolute business need.
ICAS MENA is now recognized as the market leader for EAP in the MENA region with over 375+ corporate clients and supporting over 500,000 members. Paul has also ensured ICAS MENA supports local mental health initiatives with ICAS MENA being key partners with MindForce the Dubai Police initiative on mental health and ‘Ghaya financial literacy programme’ run by Abu Dhabi Authority Of Social contribution – Ma’an in association with London Institute of Banking & Finance Middle East (LIBF ME).
In this episode of our podcast series, Paul and Bobbi discuss what an EAP is and what challenges it aims to overcome, how the EAP market and conversation around it has changed over the past years in the UAE region, and why thinking about wellbeing 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 is a 𝗠𝗨𝗦𝗧 for all organisations.
Paul’s contact details: